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Job Details

Sr. Professional CRM Analyst Remote

Company name
Under Armour, Inc.

Concord, NH, United States

Employment Type

Sql, It

Posted on
Aug 26, 2022

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Sr. Professional, CRM Analyst (Remote)

Date: Aug 10, 2022

Location: Remote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Sr. Professional, CRM Analytics role will support the Americas Retention Marketing team in driving CRM for the markets. This individual will be responsible for delivering consumer-focused measurement and reporting to provide a comprehensive, real-time view of the consumer for our DTC business. This role will bring data and insights together to inform Regional retention, personalization and loyalty strategies for the Region.

Essential Duties & Responsibilities

Build comprehensive daily, weekly, monthly reporting of CRM performance and develop dashboards to “read and react” on business performance

Collaborate with business leaders to enhance the 360 view of the customer and increase adoption of consumer first marketing approach

Articulate and present data analyses and learnings effectively to the team and to key stakeholders

Oversee measurement of omni-channel KPIs and establish internal benchmarks to drive marketing effectiveness

Evolve data driven decision making to influence Regional marketing strategies and future season planning as part of the Go-to-Market (GTM) process

Aggregate complex data to build Regional analytical tools for ongoing audience segmentation and attribution modeling

Perform AdHoc customer insight and CRM campaign analysis

Qualifications (Knowledge, Skills & Abilities)

Intermediate to Advanced SQL skills required

Experience with a data visualization tool (Tableau / Power BI) preferred

Familiarity with Financial Modeling, Sensitivity Analysis, and A/B Testing

Experience with Adobe Analytics (or Google Analytics) and Sales Force Marketing Cloud preferred

Understanding of retention marketing communication channels such as email, push, SMS preferred

Passionate about data and creating a data driven culture within organizations

Gets excited about identifying key insights and using them to build actionable future recommendations

Detail oriented, strategic thinker that focuses on the bigger picture

Excellent interpersonal, collaboration and communication skills

Proactive & independent – always looking for ways to take initiative and improve existing processes

Education And / Or Experience

3-5 years experience in CRM or Marketing Analytics

B.A. or advanced degree in an analytical field (math, business, statistics) required

Experience analyzing customer data in a retail/ecommerce is strongly preferred

Other Requirements

Return to Work Designation: Fully Remote


No relocation provided


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .

Company info

Under Armour, Inc.
Website :

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