Under Armour, Inc.
Concord, NH, United States
Aug 26, 2022
Sr. Professional, CRM Analyst (Remote)
Date: Aug 10, 2022
Location: Remote, US
Company: Under Armour
Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.
The Sr. Professional, CRM Analytics role will support the Americas Retention Marketing team in driving CRM for the markets. This individual will be responsible for delivering consumer-focused measurement and reporting to provide a comprehensive, real-time view of the consumer for our DTC business. This role will bring data and insights together to inform Regional retention, personalization and loyalty strategies for the Region.
Essential Duties & Responsibilities
Build comprehensive daily, weekly, monthly reporting of CRM performance and develop dashboards to “read and react” on business performance
Collaborate with business leaders to enhance the 360 view of the customer and increase adoption of consumer first marketing approach
Articulate and present data analyses and learnings effectively to the team and to key stakeholders
Oversee measurement of omni-channel KPIs and establish internal benchmarks to drive marketing effectiveness
Evolve data driven decision making to influence Regional marketing strategies and future season planning as part of the Go-to-Market (GTM) process
Aggregate complex data to build Regional analytical tools for ongoing audience segmentation and attribution modeling
Perform AdHoc customer insight and CRM campaign analysis
Qualifications (Knowledge, Skills & Abilities)
Intermediate to Advanced SQL skills required
Experience with a data visualization tool (Tableau / Power BI) preferred
Familiarity with Financial Modeling, Sensitivity Analysis, and A/B Testing
Experience with Adobe Analytics (or Google Analytics) and Sales Force Marketing Cloud preferred
Understanding of retention marketing communication channels such as email, push, SMS preferred
Passionate about data and creating a data driven culture within organizations
Gets excited about identifying key insights and using them to build actionable future recommendations
Detail oriented, strategic thinker that focuses on the bigger picture
Excellent interpersonal, collaboration and communication skills
Proactive & independent – always looking for ways to take initiative and improve existing processes
Education And / Or Experience
3-5 years experience in CRM or Marketing Analytics
B.A. or advanced degree in an analytical field (math, business, statistics) required
Experience analyzing customer data in a retail/ecommerce is strongly preferred
Return to Work Designation: Fully Remote
No relocation provided
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .
Under Armour, Inc.
Website : http://www.underarmour.com